The Racist China Ad


I guess you all have heard about the detergent ad in China. If you haven’t I will briefly explain it. 


The ad starts with an attractive Chinese woman standing over a washing machine. Then a black guy that looks like a painter because he has paint all over him walks in the room and notices her. She does a seductive smile and calls him over. He is obviously turned on and comes close to her like he will kiss her but instead she shoves a detergent ball thingy in his mouth and pushes him in the washer and closes the lid. A few seconds later she raises the lid and a very attractive, white skinned Chinese man comes out and she is obviously happy.  Then the credits come on. 


Well, all of the world is in an uproar over this commerical saying its racist and other things. One of my readers asked me what I thought.  Personally, I can understand why everyone in the States is upset. With all that’s going on in America right now with race relations this is just the icing on the cake. However, after being in China for 9 years I want to explain something. 

Racism in China isn’t the same as racism in other countries.  Racism in China is honestly there because they really don’t know. There are only about 600,000 foreigners that live in China and a very few are black.  On top of that the majority of blacks live in the larger cities of Guangzhou, Shanghai and Beijing. So most of the billions of Chinese people that live here have never seen a black person in real life and has no idea what offends them or what doesn’t.   That being said I can understand if they were not aware that the ad would offend people. However, if they did that kind of ad in America then I would be more upset because they know better. 

But, I think the important part is how the government dealt with the issue.  Once the Chinese government realized that the ad was offensive they quickly removed it, apologized for it, punished the company for it and have now passed a new law stating that no ad that discriminates against race, nationality or sex will be allowed and is punishable by law. All this happened in the stretch of two weeks. Say what you want about China but that is efficiency. 

There is no other country I know that moved that quickly to ensure it never happens again and to prove to the world that they don’t condone racism. 

Was the ad racist of course, but am I upset about it. No. Because China has proven to me that they are trying to get it together. I cannot really say the same about my own country right now. 

Until next time ….

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10 thoughts on “The Racist China Ad

  1. Shareena

    I think it’s amazing that the Chinese government worked so quickly, to remove the advertisement and make that new law. I have never heard of any other country working so quickly on such an issue before. Apparently this advertisement was inspired by the original one,which was Italian.

  2. Was rather shocked about this commercial as well and I am glad that they managed so fast to get it “away” and made sure it won’t (hopefully) happen again. I guess this is one of the best parts of China as new laws pretty much happen instantly compared to other countries were some stuff might take years or even decades! (makes me shudder thinking that being homosexual was illegal in Germany until the 90s….)

  3. Ann

    Good for China.

    IMO, India would have allowed the commercial since many of them are color conscience. The more I learn about India’s caste system the less I would want to visit. But, China is another story.

    WOW, you have been in China for 9 years. Amazing.

        1. I’m a bit confused about what my weight has to do with anything. There are large Chinese women here. Not all are petite. By the way I have always dated Asian men. It’s not about the outside appearance it’s about your confidence.

  4. C.D.Lewis

    Thank you for the perspective on the China Ad. I am delighted they have been quick to do something about it. We as Americans don’t, and that shows how backward we really are. I love your insight. This makes my being a black woman in the world of the world, tolerable.

  5. Clarista

    That is good they pulled it. I would like to believe that America would have never even thought about air something so racist, but I think that what Trump has said throughout his campaign is as equally bad. Anywho, I enjoy your posts, kudos to you.

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